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Introduction to Nano, Micro, Macro, and Mega Influencers

Influencer marketing is one type of Digital Marketing. This marketing strategy has become very important for all brands, look at any brand, it must be using Influencer Marketing. The influencer has a huge number of followers on social media. Influence marketing is a part of Social Media Marketing and an Influencer can drive any brand to its target audience. Today in this article we will explain to you about all types of influencers.

What is an Influencer?

An influencer is a person who is very popular on social media. An Influencer has a group of honest audiences who accept every opinion of their Influencer. An Influencer attracts a large number of viewers to the brand and recommends it to the brand from its audience.

1: Nano Influencer.

A Nano Influence is the smallest type of Influence. These are the influencers who have 10,000 to 50,000 followers on social media. It may be a small type of Influencer but it stays in high engagement with the audience. And their audience gives good exposure to every material of theirs. You will find many nano influencers on social media which provide a lot of benefits for your brand. A Nano Influencer charges very little per post, and this in turn helps in increasing the sales of any brand.

2: Micro-Influencers.

A micro-influencer is a bit popular on social media. These are mainly those influencers who have 50,000 to 1 lakh followers on social media. This influence is considered to be very beneficial for the brand as it is also popular and its cost is also low. It maintains a good relationship with its audience and adopts new ways to make them happy. Compared to other influencers, these influencers create high-quality content and have a very high engagement rate.

3: Macro Influencer.

A macro influencer has gained popular recognition on social media. A Macro Influencer is someone who has 1 million to 1 million followers on social media. They mainly work for big brands and their aim is only to increase brand awareness. They have lower engagement rates than other micro and nano influencers but can be very profitable for the brand. It helps in increasing the social media presence of the brand.

4: Mega Influencer.

Mega Influencer is the biggest and most important type of Influencer. This influencer helps in increasing the brand awareness of any brand and increasing the traffic to their website and online visibility of the brand. These are the influencers who have more than 1 million influencers on social media. A Mega Influencer can be a famous celebrity such as a dancer, singer, actor or any other celebrity. You must have seen many of your actors promoting a brand.

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